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IHCL Appoints Lakshyaraj Singh Ji Mewar of HRH Hotels as Brand Ambassador for Taj

  • February 15, 2024
  • 2 min read
IHCL Appoints Lakshyaraj Singh Ji Mewar of HRH Hotels as Brand Ambassador for Taj

This partnership furthers Taj’s commitment in showcasing and preserving the rich cultural legacy of the country

Indian Hotels Company (IHCL)’s iconic brand Taj announced Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as its brand ambassador.

Parveen Chander Kumar, Executive Vice President, Sales & Marketing, IHCL, said, “IHCL’s iconic brand Taj has long been heralded as a custodian of Indian heritage. In its 120 years, ‘Taj’ has etched its name in the annals of history, having shaped the evolution of the hospitality landscape in India.”

“This partnership with Maharaj Kumar Sahib Dr Lakshyaraj Singh Ji Mewar of Udaipur furthers Taj’s commitment in showcasing and preserving the rich cultural legacy of the country. His multi-faceted approach to building tourism in Rajasthan, including driving participation of the local community, is in line with IHCL’s ESG+ framework of Paathya’sgoal of skilling the youth to bridge the employability gap in the industry, Kumar added.

Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur said, “Taj has been steadfast in its endeavor to rekindle India’s glorious past by restoring some of the country’s most celebrated palaces dating back to the pre-independence era. I am delighted to be associated with the illustrious brand and together work towards promoting India’s historic destinations and royal legacies built around its communities.”

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TH Bureau

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