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Amadeus Predicts 14% Increase in Technology Investment in 2024

  • March 14, 2024
  • 2 min read
Amadeus Predicts 14% Increase in Technology Investment in 2024

New research finds plans to increase technology spend led by airports, corporate travel managers, and hotels

New global research from Amadeus, Travel Technology Investment Trends, has revealed a strong appetite for investment across the travel sector in 2024. Nearly all (91%) travel companies surveyed said that they expect ‘moderate to aggressive’ increases in investment in their organizations in 2024. 

Launching today, the research – which examines eight distinct sectors across the end-to-end journey in ten markets – is the first truly comprehensive work of its kind. It benchmarks investment intentions and technology priorities for global full service and low-cost airlines, airports, hotels, travel sellers (online, business and leisure), corporations and travel payment departments across the world as they stand today. It also captures their ambitions for the future. 

Alongside business growth plans, the travel technology market looks bright for 2024. Over two thirds (67%) of senior decision-makers in the sector expect to increase investment specifically in technology this year when compared to spend in 2023.

Decius Valmorbida, President, Travel, Amadeus, comments: “The findings match our on-the-ground experience with customers – every area of the travel industry is increasing investment in digital transformation. It’s crucial this spending delivers maximum impact and improves the traveler experience across the travel ecosystem. Existing technologies, such as biometrics, are already helping to make trips more contextualized and relevant. At the same time, the emergence of Generative AI promises to increase the pace of change still further. Travelers will experience significant improvement to the on-trip experience in the coming years, with commitment, investment and collaboration across the ecosystem combining to make travel work better.”    

Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, observes: “We know that the right technology is the key to connecting and unlocking the value of our travel ecosystem. Hoteliers, airlines and the whole sector are right to be ambitious about the next generation of technology that we are building together. Travel providers can see huge potential for a better customer experience as well as significant growth and control if they get their investment strategies right now. We can see clear ambition and commitment to evolution from this research and are excited to be at the forefront of this journey with our customers.”

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