WTTC’s ‘Hotel Sustainability Basics’ Ends 2023 on a High

Industry titans agree three-stage hotel sustainability initiative

The World Travel & Tourism Council’s (WTTC) Hotel Sustainability Basics is set to end if first year on a high with more than 1,300 hotels verified, across more than 30 countries from around the world.

The Hotel Sustainability Basics is an independent global sustainability verification programme, overseen by internationally recognised verifiers, Green Key and SGS. The aim is for hotels around the world, regardless of their size, to follow a 12 step programme to reduce carbon emissions, protect and promote nature, and ensure local communities benefit from the hotel.

Julia Simpson, WTTC President & CEO, said “Basics is a global programme to support hotels to cut emissions, support local communities and protect nature. Launched last year, it is the only independent scheme that gives hotels a helping hand to look at their environmental impact. The take up of Basics is going from strength to strength with whole countries committed to make real, lasting change.

“As we look to the future, our focus remains on strengthening these efforts, ensuring that every step we take brings us closer to a unified vision of sustainability in hospitality. Hotel Sustainability Basics has gone from strength to strength in its first year and we’re expecting thousands more properties to adopt the initiative throughout 2024.” 

Satu Rouhiainen, Sustainability Manager, British Airways Holidays said: “Working closely together with our industry and value chain partners is paramount to British Airways Holidays. We are delighted to be supporting the Hotel Sustainability Basics, offering our hotel partners a fair and industry recognised criteria to start their sustainability journey.

“Not only does it give us visibility of the hotels’ progress, but it also provides our customers a way to search for hotels that are committed to progressing in sustainability.”