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Air India Starts Rollout New Brand Identity

  • December 19, 2023
  • 2 min read
Air India Starts Rollout New Brand Identity

On-ground rollout begins with Delhi and Mumbai airports, with others to follow in quick succession

Air India today started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.

The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon and a symbol of limitless possibilities and progressiveness. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans – all crafted to reflect a bold, modern, and world-class airline with an Indian heart.

“The network-wide switch to our new global brand identity is a landmark moment for Air India,” said Campbell Wilson, Chief Executive Officer & Managing Director, Air India. “It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”

“This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves,” Campbell Wilso added.

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