Jordan Unveils ‘Vision 2025’ in India to Draw Indian Outbound Traffic
Jordan to launch an advanced AI-driven application named Jordan Gate for the ease of travellers
India is an important source market for Jordan, consistently ranking among our top five markets, said Dr. Abed Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board in India while announcing the Jordan Tourism’s Vision 2025.
“The deep cultural connections and the increasing number of Indian travellers exploring our historic and scenic destinations reinforce our commitment to enhancing travel experiences and promoting mutual growth. We also appreciate the efforts of Think Strawberries, our representatives in India for supporting our shared goals towards making Jordan an ideal destination for high-value Indian travelers,” he added.
Dr. Arabiyat joins Makram Al Queisi, Minister of Tourism and Antiquities of Jordan, on his maiden visit to India. The Minister’s presence marks a historic moment as efforts are made to formalise Umm el-Jimal as Jordan’s seventh UNESCO World Heritage site. This significant milestone will further enrich Jordan’s cultural landscape and bolster its global reputation as a guardian of ancient civilisations.
“Jordan is a land of unparalleled beauty and rich heritage, offering a multitude of attractions that cater to the diverse interests of Indian travellers. It offers an unparalleled blend of historical depth and natural beauty,” said Arabiyat.
“Petra, an ancient city carved into red sandstone cliffs, stands as a testament to the ingenuity and artistry of the Nabateans. Recognised as one of the New 7 Wonders of the World, Petra is a must-visit for history enthusiasts and adventurers alike,” he elaborated.
“Another gem is the Dead Sea, the lowest point on Earth, where visitors can float effortlessly on the mineral-rich waters renowned for their therapeutic properties,” Dr. Arabiyat continued. “The surrounding landscape, with its dramatic salt formations and rugged mountains, offers a surreal and tranquil escape from the hustle and bustle of everyday life.”
Dr. Arabiyat introduced Jordan’s Vision 2025, focusing on five strategic pillars designed to position Jordan as a premier global destination:
● Meetings, Incentives, Conferences, and Exhibitions (MICE) Tourism: “Jordan offers a unique combination of modern infrastructure and historical charm, making it an ideal venue for international conferences and corporate events,” said Dr. Arabiyat.
● Destination Weddings: Iconic sites like Petra and the scenic landscapes of Wadi Rum provide a stunning backdrop for luxury weddings, blending cultural richness with unparalleled natural beauty.
● Luxury Tourism: Jordan is a hub of exotic and luxurious properties. The experience offered stands as a testimony to our hospitality.
● Adventure Tourism: For adventure enthusiasts, Jordan offers thrilling experiences ranging from desert safaris in Wadi Rum to diving in the crystal-clear waters of the Red Sea.
● Film Tourism: Cameras love Jordan! The cinematic appeal of the destination not only enhances the screenplay but also subtly highlights the extra dramatic effect that is needed.
“We have streamlined the visa process, enabling Indian visitors to quickly obtain their visas online or upon arrival. This initiative reflects Jordan’s commitment to strengthening ties with India and ensuring a seamless experience for all visitors, whether they are here for leisure, business, or cultural exploration,” Dr. Arabiyat emphasised.
Currently, Indian travellers face layovers which Jordan seeks to alleviate with direct routes. To address current travel challenges, Royal Jordanian is set to launch direct flights in 2025, aiming to reduce travel time and simplify connections with India. Additionally, Jordan is engaging with key stakeholders and travel agencies to refine its market approach and enhance its appeal.
To further boost tourism marketing, Jordan is set to launch an advanced AI-driven application named Jordan Gate.
