LATAM adopts Sabre’s intelligent solution Air Price IQ
The cloud-native solution will allow the carrier to generate relevant offers by analyzing its own data in real time along with actionable marketplace insights
LATAM Airlines Group and Sabre Corporation, a leading software and technology provider that powers the global travel industry, today announced the carrier’s adoption of Sabre Air Price IQ, an intelligent solution that is part of Sabre’s Retail Intelligence suite.
Powered by Sabre Travel AI technology, Air Price IQ allows airlines to generate relevant offers by analyzing an airline’s own shopping and revenue management data in real time along with relevant marketplace insights. It also enables airlines to bring their own pricing models and define business rules and strategies to set boundaries for airfare pricing within the solution, empowering them to turn data and insights into actionable output.
Air Price IQ can also provide multiple benefits to airline customers like the optimization of air prices to help drive higher conversion rates and improved returns by delivering more relevant offers across different channels as it utilizes artificial intelligence (AI) and advanced machine learning (ML) models.
“In today’s competitive marketplace, it is crucial to offer travelers a more relevant travel experience. Our partnership with Sabre can help us bring the right offers to the right travelers at the right time by using intelligent systems like Air Price IQ,” said Rosario Phillips, vice president of Customer and Commercial Solutions, LATAM Airlines Group.
“LATAM has been a highly engaged partner that has collaborated in designing and providing feedback to our solution. We are excited to see the fruits and benefits of this partnership materializing with their adoption of Air Price IQ, as we share a commitment to innovation. The airline industry is constantly evolving, and airlines require intelligent systems to manage increased complexity and channel fragmentation to deliver a seamless, personalized experience to travelers while improving profitability,” said Darren Rickey, senior vice president, Global Airline Sales, Sabre Travel Solutions.
