The endeavor was to create awareness about the tourism potential and religious significance of the area
The Ministry of Tourism, Govt. of India (Northern Region Office) organised a Conference on Mahabharat Circuit. This was followed by a Familiarisation Trip to Kurukshetra, Jyotisar and Thanesar on 10th January, 2024.
A diverse array of delegates from all over the country comprising of Tour Operators, travel media persons, opinion makers and influencers participated in the Conference apart from the officers of the Ministry of Tourism, Govt. of India, Haryana Tourism Department and local administration.
The endeavor was to create awareness about the tourism potential and religious significance of the area. The officers of the Ministry of Tourism, Govt. of India, Haryana Tourism Department and travel industry discussed various aspects, including infrastructure, accommodation, tourist amenities, inflow of tourists to this area, Travel and Tourism Sustainability, Responsible Tourism, involvement of local community, sensitization and training of the service providers for promotion and marketing of the region.
While addressing the delegates via a Virtual connection, Manisha Saxena, Director General, Ministry of Tourism GOI, said “Mahabharat is not just an Epic but a way of life, Kurukshetra holds prominent significance in Mahabharat. Over the last few years Ministry of Tourism-GOI in collaboration with Haryana Tourism has undertaken large scale development activities targeting better infrastructure and facilities for visitors. Development of the Light & Sound Show and a museum at Jyotisar are a few of the latest developments”.
Speaking at the conference Dr. R. K. Suman, Regional Director North explained that, “The whole idea behind hosting this Conference and Familiarisation tour was to showcase the rich spiritual heritage that Kurukshetra offered, Travel industry, stakeholders from all over the country were invited to experience first-hand what Kurukshetra offers and then share it with their client base in their respective markets”.
