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Paris Retains the Title of World’s Most Attractive City Destination

  • December 25, 2023
  • 2 min read
Paris Retains the Title of World’s Most Attractive City Destination

Dubai and Madrid make up the top three, Tokyo moves up to fourth place

Paris remains the world’s most attractive city destination, Euromonitor International’s annual Top 100 City Destinations Index 2023 has revealed.

Euromonitor International’s report Top 100 City Destinations Index 2023 compares 55 metrics across six key pillars for 100 city destinations, to create an overall city attractiveness score. The six key pillars include: economic and business performance, tourism performance, tourism infrastructure,  tourism policy and attractiveness, health and safety, and sustainability.

The annual report issued by Euromonitor International in partnership with data company Lighthouse, revealed that this year’s top 10 ranking was dominated by seven European destinations, with Dubai (2), Tokyo (4) and New York (8) the only non-European names in the top 10.

Paris has retained the title of the world’s leading city destination, followed by Dubai in second place and Madrid in third. Tokyo came in fourth, while Amsterdam rounded up the top five. 

Asia saw strong representation in the rest of the top 20 as Singapore (11), Seoul (14), Osaka (16), and Hong Kong (17) all made the list.

This year showcases four newcomers to the top 100 City Destinations list – Washington DC (48th), Montreal (68th), Santiago (88th) and Vilnius (92nd), thanks to their improved tourism performance. 

Nadejda Popova, Senior Manager (Loyalty) at Euromonitor International, said: “Paris has retained the title of the world’s leading city following exceptional performance across the Tourism Policy and Attractiveness, Tourism Infrastructure and Tourism Performance pillars.”

Popova added: “Overtourism is one of the challenges cities are facing, impacting local communities and the environment as tourism rebounds from the COVID-19 crisis. 

“Some destinations are imposing restrictions, steep taxation or reduction of hotel capacity to help limit the influx of tourists and preserve cultural heritage, while others embrace dispersion strategies that promote alternative or off-the-beaten-path destinations. 

“Seen by many as a double-edged sword, overtourism underscores the importance of implementing sustainable practices to help drive more responsible tourism over mass travel to benefit the environment as well as local residents.” 

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