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TBO.COM and WebEngage join hands to deliver hyper-personalized services to customers

  • August 31, 2023
  • 2 min read
TBO.COM and WebEngage join hands to deliver hyper-personalized services to customers

TBO.COM’s B2A will harness MarTech leader WebEngage’s cutting-edge marketing automation stack to consolidate data, derive valuable insights, and enable travel agents to hyper-personalize customer engagement

TBO.COM, the leading global travel distribution platform, has announced a strategic partnership with WebEngage, a leading marketing automation company, for a comprehensive digital transformation. TBO will harness WebEngage’s cutting-edge automation and AI-ML tools, journey designers, and personalization engines to empower travel agents to serve their customers effectively.

TBO is known for its path breaking “B2A” strategy in the tourism industry. Acronym for “Business to Agents”, the first-of-its-kind strategy in the region is aimed at empowering agents to maximise earnings by meaningfully catering to travelers seeking customized, hassle-free, and convenience-oriented tourism services.

“Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. A marketing-automation innovator of Reengages calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the globe,” expressed Gaurav Bhatnagar, Co-Founder & Managing Director, TBO.COM

Reiterating the need for marketing automation in tourism distribution, Avlesh Singh, Co-Founder & CEO, WebEngage, said that business-facing companies must engage like they are directly dealing with customers. “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.” WebEngage’s full-stack Retention Operating System has delivered measurable results for companies across sectors.

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