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Visit California Drives 223x ROI Using RateGain’s Adara

  • October 3, 2024
  • 1 min read

The innovative program allowed multiple DMO partners to engage with audiences

RateGain Travel Technologies Limited (RateGain), a leading provider of AIpowered SaaS solutions for travel and hospitality shared that in a remarkable partnership, Adara, and Visit California, one of the largest DMO in U.S.A., collaborated to deliver highly successful marketing campaigns. These campaigns significantly enhanced the visibility and performance of participating state destination marketing organizations (DMOs).

Adara, known for its innovative approach to tracking real-time travel intent and attribution measurement, played a pivotal role in this collaboration, which resulted in an impressive collective return on investment (ROI) of 223x across various campaigns.

The innovative program allowed multiple DMO partners to engage with audiences at all stages of the marketing funnel-ranging from broad awareness to lower-funnel conversions.

The campaigns, which utilized display, video, and native ad placements, achieved exceptional outcomes:

– San Francisco Travel Association: 3200x ROI

– Santa Monica Travel & Tourism: 488x ROI

– Visit West Hollywood: 208x ROI

These figures underscore the co-op program’s success in driving both engagement and conversions, helping to bolster tourism efforts throughout California.

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TH Bureau

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