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WTTC Launches ‘Water Roadmap for Travel & Tourism’

  • December 12, 2023
  • 2 min read
WTTC Launches ‘Water Roadmap for Travel & Tourism’

Europe and Africa see decline in water use despite growth in international arrivals

The World Travel & Tourism Council (WTTC) today launched its new report, ‘Water Roadmap for Travel & Tourism’, revealing total water intensity by global Travel & Tourism continues to decrease as the sector continues to grow.

Despite being one the fastest growing sectors, accounting for one in 10 jobs globally and contributing 10.4% of global GDP in 2019, Travel & Tourism’s water usage ranged between 3.5% and 5.8% of global available freshwater, in 2021 and 2019 respectively.

In a collaborative effort, WTTC worked with Accenture and Oxford Economics to leverage their expertise in data analysis, best practices, and proven methodologies, providing a framework to help the global travel and tourism sector set water targets, reduce their water footprint and increase water resilience.

According to the research, from 2010 to 2019, Asia Pacific, Americas and the Middle East saw their Travel & Tourism water usage increase, while experiencing significant growth in international arrivals. Europe and Africa saw a yearly increase in international arrivals of 5% and 4% respectively between 2010 to 2019 but experienced a 1% decline in water use over the same period.

Julia Simpson, WTTC President & CEO, said: “Water scarcity is a pressing global issue that requires collective action. Travel & Tourism, with its unique influence and global reach, is perfectly positioned to play a pivotal role in fostering sustainable water practices.

“With this report, we aim to inspire a transformative journey toward responsible water use and a regenerative future, accelerating progress towards achieving SDG 6.”

Jesko-Philipp Neuenburg, Global Travel and Aviation Sustainability lead at Accenture, said: “This new publication highlights the transformative power of data and technology to drive collaboration, inform decision-making, foster innovation and implement water reduction and resilience action plans.

“From artificial intelligence, generative AI and machine learning, smart sensors and IOT, to blockchain and the metaverse, technology and data are enablers of sustainability and can play an important role in water stewardship efforts across the travel supply chain – whilst addressing security, privacy and environmental risks. With global travel demand booming, now is the time for travel and tourism organisations to reinvent their efforts and build actionable, impactful and accountable water strategies for this precious and finite resource.”

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