...
All News Policy

Ministry Discusses Importance of Database Management and Branding for MICE

  • December 1, 2023
  • 2 min read
Ministry Discusses Importance of Database Management and Branding for MICE

A brand agency representing the Ministry illustrated the ‘Meet in India’ Campaign

The Ministry of Tourism, Government of India, in a move to strengthen India’s presence in the global Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, held an industry roundtable on November 30, 2023.

The event witnessed the convergence of CEOs and senior leaders of industry at Bharat Mandapam in New Delhi, deliberating on the future of India as a world-class MICE destination.

The roundtable, led by the Ministry and MICE industry, was a direct response to the overwhelming global interest sparked during India’s G20 Presidency. The event focused on capitalizing on the successes of the G20 summit, which highlighted India’s advanced MICE infrastructure and rich cultural heritage.

V Vidyavathi, Secretary of Tourism, in her opening remarks, emphasized three key agendas: Enabling Environment, Policy Regime, and Sustainability. She called upon global agencies and industry leaders to consider their contributions to the tourism ecosystem and how the Ministry can enhance this sector, stressing the importance of building on the momentum created by India’s G20 Presidency.

Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, followed with a comprehensive presentation on the National Strategy for MICE Industry, detailing the vision, mission, goal, and key strategic pillars critical for nurturing and promoting the MICE industry in India.

A brand agency representing the Ministry illustrated the ‘Meet in India’ Campaign, the ‘I Do’ campaign for wedding tourism, and the ‘Travel for LiFE’ initiative. The presentation outlined a 360° integrated model for promotion, focusing on how sustainability can be woven into the MICE industry narrative.

The roundtable witnessed a collective and insightful contribution from CXOs and senior leaders across the MICE industry spectrum, including hotel chains, Professional Conference Organizers (PCOs), and key players in inbound MICE business like Accor Group, Marriott Hotel Group, The Leela Palaces, Hotels and Resorts, Jio World Centre, YashoBhoomi (Kinexin), Alpcord Network Travel & Conferences Management Company, Radisson Hotel Group South Asia, ICE Incentive Conference & Event Management, India Exposition Mart Ltd., and others.

About Author

TH Bureau

Leave a Reply

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.