RateGain’s Adara to Help DMOs Track ROI with Visitor Spending Data

RateGain Travel Technologies Limited (RateGain), a global provider of AI solutions for travel and hospitality today announced an upgrade to Adara’s Destination Expenditure Reports, which are used by leading tourism boards and Destination Marketing Organizations (DMOs) across the world to understand spending patterns of visitors at the destination.

With this new enhancement, DMOs will be able to track spending patterns for visitors from over 25 origin markets, as well as the top 25 merchants within that destination, giving them a more granular view of what visitors love to spend at their destination.

Adara is the only player in the destination marketing space that offers anonymized expenditure analyses for visitors and co-relates it to the destination’s digital advertisement efforts.

Commenting on this update, Jay Wardle, President, Adara said, “Destination marketers have historically had limited visibility into the conversions generated through their digital media. We are thrilled to be able to offer these bespoke solutions to tourism marketing organizations around the globe. The insights offered through these reports will help destination marketers make more informed decisions on their marketing spend for years to come.”