Thomas Cook India Announces Grand Forex Festival
The Grand Forex Festival will run across the company’s extensive omnichannel network
Thomas Cook (India) Limited – India’s leading omnichannel forex services company, has announced its Grand Forex Festival, from March 27th – June 30th, 2024.
Given the increased travel appetite post pandemic, the annual festival has been strategically planned to coincide with India’s peak travel season with a range of assured gifts for customers buying foreign exchange from India ka Forex Specialist – Thomas Cook. This year, the Grand Forex Festival’s exciting prizes include two smart watches daily, an iPhone 15 every week, and a grand prize of one Harley Davidson x440 every month. The Company assures customers of unbeatable deals with its Best Price Guarantee and Price match offer.
Foreign Exchange is a key driver of Thomas Cook’s business and has witnessed strong growth of over 35% YoY for the twelve-month period ended Dec. 31, 2023.
Thomas Cook’s Grand Forex Festival will run across the company’s extensive omnichannel network: website thomascook.in, Forex app – FXNOW, Forex via Whatsapp, call centre, 130 retail outlets pan India; also corporate implant locations.
Thomas Cook’s Grand Forex Festival ads feature ace cricketer Ravichandran Ashwin and actor Vikrant Massey promoting Thomas Cook’s forex solutions.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited said, “Summer is India’s peak travel season and we are witnessing a significant demand uptick for outbound travel across segments – from holidayers, corporates/business travellers, students to the remittances segment. Hence, with a focussed intent to leverage this demand, and drive transactions via attractive offers/prizes, we have launched our 3-month Grand Forex Festival starting March 27th.”
